CEO’s want a sales leader who is able translate initial traction into lasting growth. CROs tend to be operators with a strong deck of experience scaling revenue ops.
Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organization. A CRO combines the disciplines of marketing and sales, with an intense focus on revenues and profits. We spend a lot of time on sales deals and issues, marketing and the demand funnel, customer success and renewals. However, we also spend time on product, business operations, finance, sales operations, business development, and people ops. The CRO’s purpose is to align and optimize the entire customer experience with the aim of facilitating predictable revenue growth. Our revenue services are tailored to you vision for the company.
Many SMB’s hire part-time bookkeepers, CFO’s, IT professionals, etc. Going without a marketer is like saying you know everything about human resources, hiring, training and retaining, strategy integration, laws and regulations, holiday pay, compensation programs, OSHA, ADA, insurance and benefits, etc…. There’s just so much to know. That’s why companies hire specialists.
After you have your strategy and plan in place many companies have the available talent to execute their plan. However just like the HR example, there are many subtlies that accompany an experienced marketer. The ability to assess ongoing competitive threats, sensitivity to market changes, product risk and exposure, competitive vulnerabilities, and just plain missing out on future market opportunities. Anyone in the organization can bring an idea to you, but it’s usually the marketer who will assess and validate that opportunity. Excellent marketers are always scanning and evaluating both the customer and competitor landscapes, looking for the next amazing distinction that will result in a big win for your company.
Professional revenue specialists and companies who are between CMO’s also hire us for projects such as product development and enhancement projects, new product/service rollouts, pricing projects, market research, and sales alignment to name a few. We have experience in every discipline within marketing and sales. We can work within your existing plan.
These projects are often multi-month in length with a defined scope of work and end point.
Some of our clients hire us to execute existing plans, or hire us to create their plans and then later ask us to execute the plans.