Many SMB’s hire part-time bookkeepers, CFO’s, IT professionals, etc. Going without a marketer is like saying you know everything about human resources, hiring, training and retaining, strategy integration, laws and regulations, holiday pay, compensation programs, OSHA, ADA, insurance and benefits, etc…. There’s just so much to know. That’s why companies hire specialists.
After you have your strategy and plan in place many companies have the available talent to execute their plan. However just like the HR example, there are many subtlies that accompany an experienced marketer. The ability to assess ongoing competitive threats, sensitivity to market changes, product risk and exposure, competitive vulnerabilities, and just plain missing out on future market opportunities. Anyone in the organization can bring an idea to you, but it’s usually the marketer who will assess and validate that opportunity. Excellent marketers are always scanning and evaluating both the customer and competitor landscapes, looking for the next amazing distinction that will result in a big win for your company.
A client of ours in the financial services industry was preparing to hire a full time CMO for over $17,500 per month. The return on investment for this professional would have been excellent. Yet the President was in a quandary. She knew she needed the forward thinking and experience of a true CMO, but there wasn’t enough work to keep this person busy day after day. They just weren’t big enough yet.
That’s when she called BMC.
We executed the current marketing plan, while making recommendations on geographic and service expansion, at least than half of the cost of a full-time CMO. After about 19 months, we’re helping our client transition to a full-time CMO.
It’s easy to measure our impact as fractional CMO’s on the organization, our clients routinely experience:
Professional revenue specialists and companies who are between CMO’s also hire us for projects such as product development and enhancement projects, new product/service rollouts, pricing projects, market research, and sales alignment to name a few. We have experience in every discipline within marketing and sales. We can work within your existing plan.
These projects are often multi-month in length with a defined scope of work and end point.
Some of our clients hire us to execute existing plans, or hire us to create their plans and then later ask us to execute the plans.